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Madley & Bridge Sollers Traffic Action Group

Live count

The Bridge Sollers Road, updated every 15 minutes.

A Telraam traffic sensor on the C1098 counts the cars, vans, lorries, bikes and people that pass, and reports every 15 minutes. This page gives an independent baseline showing what the road carries now, alongside the council’s modelled forecasts.

The live figures on this page need JavaScript. The council’s own figures are further down either way.

Comparing with the council’s forecasts

The council released the data from its modelled traffic forecasts on 21 September 2026, under environmental information request EIR2026/01918. The data is available in full here: Evidence Note 3. The model works in single hours rather than whole days, so our count is measured over the same hours: Monday to Thursday, every vehicle, in both directions.

Model site 7, C1098 south of the A438 · two-way vehicles per hour
Hour20232028 without new road2028 with new roadOur countIs the modelling accurate?
Morning peak, 08:00–09:00253287316––
Between the peaks, average hour 09:00–15:00126141208––
Evening peak, 16:00–17:00206285340––
Saturday, 11:00–12:00150220267––
Vehicles per hour

Our column fills in once the sensor has counted those hours on a Monday to Thursday (a Saturday for the Saturday row).

The 2028 “without the new road” figures are the thresholds. They are the level the council expected the Bridge Sollers road to reach anyway. Once the new road opens, anything above them is the direct impact of the SLR/Bypass Phase One.

Why an independent count matters. The model was built on a single two-week count at the bridge in 2023, with no counts on the B4352, and its own authors, AECOM, recommended a closer local review before relying on it.

Heavy goods vehicles

The model forecasts that the new road adds about a third more HGVs to the C1098, a road the council signs as unsuitable for them.

Our “heavy” count is not an HGV count. Telraam combines all types of heavy vehicle into one class: vans and light trucks, lorries, buses, tractors and trailers. Farm traffic has to use the road; through traffic does not. This data is likely to show heavy counts well above the council’s figures for lorries, and will rise and fall with the farming year. Read them as an upper bound on lorries, not an equivalent to the council’s figures.

Model site 7, C1098 south of the A438 · two-way HGVs per hour · ours: vans and larger, Monday–Thursday
Hour20232028 without new road2028 with new roadOur count
Morning peak, 08:00–09:00679–
Between the peaks, average hour679–
Evening peak, 16:00–17:00335–

In 2017 the council’s number-plate surveys found about 21 lorries over 7.5 tonnes driving straight through between 07:00 and 19:00. Our sensor cannot weigh a lorry or follow it from one end of the road to the other, so its count over the same twelve hours, which takes in deliveries and lorries of every weight, will normally be the higher of the two.

07:00–19:00, both ways
MeasureCouncilOur count
Through lorries over 7.5 t (council, ANPR, 9 November 2017)~21—
Vans and larger (ours, Monday–Thursday average)—–

Against the 2016 count

Before the most recent transport modelling, the newest published count for this road was taken by the bypass’s own survey programme in November 2016, at ATC Site 1 on the river crossing. It reports whole-day Monday–Thursday averages, so ours are worked out the same way, on full Mondays to Thursdays.

Monday–Thursday averages · council: Bridge Sollers near A438, November 2016
MeasureCouncil, Nov 2016Our countChange
Vehicles a day, both ways2,290––
Morning, 07:00–10:00, both ways651––
Evening, 16:00–19:00, both ways625––
Morning, busier direction443––
Evening, busier direction384––
Vans and larger, share of all vehicles (ours includes tractors and farm vehicles)~1%––

Our column fills in once the sensor has a Monday to Thursday with a full 24hrs of data.

November against November is the fairest test. Traffic varies through the year, and the council counted in November. This sensor will count November 2026 too — ten years on, the same month, the same road. Choose those dates above when they come.

Evidence Note 3: the model’s figures All the evidence

How the counting works

The sensor is a Telraam S2 overlooking the road. It recognises road users on the device itself and sends on only the counts, every 15 minutes, to Telraam, an open traffic-counting network used by councils and residents across Europe.

  • Vehicles means cars, heavy vehicles — everything larger than a car: vans and light trucks, lorries, buses, tractors and trailers — and night counts. The line between a car and a van is blurred: smaller vans can be counted as cars.
  • Bikes include motorbikes. Telraam’s standard data counts bicycles and motorcycles together, so motorbikes, which are few on this road, are left out of the vehicle totals. Pedestrians include pushchairs.
  • After dark the sensor counts headlights. It cannot see the shape of a vehicle at night, so Telraam reports every motor vehicle it sees as one “night” count, with no split into cars and lorries, and no bikes or pedestrians. Telraam puts night counts at about 70% accurate, and they tend to miss vehicles rather than add them. We add them to the totals as they come, with no correction, so our totals are if anything too low. Heavy-vehicle figures use daylight hours only.
  • Every hour is checked for coverage. Telraam scales each hour up for any minutes the sensor was not counting. An hour it counted for less than half of is left out, and shows as a gap. Days with a gap are marked, and the comparisons with the council use only days with a full 24hrs of data.
  • Direction is the way the traffic was travelling past the sensor.
  • Times are UK time, changing with the clocks.
  • No counter is perfect. Sorting road users by type is automatic and makes mistakes, so read a single hour with care. Over weeks, the errors wash out and the pattern is reliable.